Fruit Logistica 2020

This year’s Fruit Logistica hosted an estimated 70,000 people from 125 countries worldwide. TomaTech was one of 3,000 companies to exhibit.

We attended for our 3rd consecutive year, increasing the size of our stand and trying out a new location in large new hall on the ground floor. Our stand welcomed many visitors, both planned and spontaneous, giving our global team the opportunity to come together and meet many of our international customers.  Our stand showcased some of our best new tomato varieties and whole new collections such as Flavor Mates, our new high flavor, high color, high aroma & high brix medium cocktail collection which can be seen by following these links:,p1604247 &,p1604253  .

If you would like further information please contact us or keep updated by joining our mailing list

We are hiring !!

Come and join our growing team.

We are looking for a  VP Marketing & Sales

Scope :

  • Global Marketing & Sales
  • Strategic Planning


  • Lead the TomaTech business across global markets to achieve profitable growth and to reach leadership position in key markets & segments.
  • Set ambitious and realistic business objectives, develop a sound marketing strategy and drive its implementation to reach short, mid and long-term targets.
  • Foster innovation and entrepreneurial behavior, build Marketing and Sales capabilities across the company markets.
  • Develop and monitor the execution of company M&S strategy, policies & procedures
  • Coach and develop the regional Marketing team
  • Responsible for Planning, Marketing Services & Forecasting.
  • Actively lead demand creation along the value chain through downstream marketing.

knowledge and Experience Requirements:

Critical Knowledge:

  • Familiar with the Seeds & fresh product industry
  • Marketing (concepts, marketing mix principles, Branding,Segmentation etc)
  • Market strategy development
  • Financial analysis
  • Broad product knowledge in the fruit and vegetable business
  • Knowledge of influencers and channel management

Critical Skills:

  • Senior roles in sales management in the seeds business)
  • People and business management
  • Project management
  • Evolving fresh products downstream activities
  • Organizational change management
  • Marketing plan development
  • Competition analysis
  • Product positioning
  • Product launch strategy development and implementation
  • Application of Value Pricing & Selling techniques
  • Application of segmentation to drive business value creation
  • Team development & building

Critical Experience, Qualifications and Requirements:

  • Demonstrated commercial track record in horticulture > 8 years in business.
  • Hands on horticultural production experience
  • Graduate qualification in agriculture and business administration( MBA) – preferred  or a related discipline.
  • Ability to undertake regular and frequent travel
  • Valid driver’s licence.

If you are looking for a new challenge and meet the criteria above, please contact us at: