Over 3,000 exhibiting companies and 75,000 trade professionals from 130 countries attended Fruit Logistica 2019, the leading, global, fresh produce show.

We attended for the second consecutive year. This time in a bigger and better stand showcasing which show cased some of our top tomato collections and gave the opportunity for our global team to come together and meet many of their international customers.

It was busy, fun and most importantly very successful.

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In the News:

January 14th, 2019

We are delighted to announce the appointment of David Revington as Regional Manager for North America.

David’s focus will be to develop and deepen business relationships by providing TomaTech’s innovative, superior quality, hybrid tomato seeds to the growing market for specialty tomatoes through unparalleled tailoring of products and solutions to its customers in this region.

David, who is based in Ontario, Canada, has held positions in sales, marketing and business development areas in the greenhouse industry for over 25 years in such distinguished companies as Great Lakes Greenhouses, Huron Produce-Suntastic and Ciruli Brothers produce.

“I am thrilled to be joining such a professional and innovative team. The technology, breeding techniques and varietal options place TomaTech at the forefront of the international tomato seed industry”  affirms David.

David will join the globally expanding marketing & sales team of TomaTech and provide additional, local presence for customers and contribute from his extensive experience to TomaTech’s growth.

We wish David every success in his new role.


Collaboration between Canadian, European and Australian growers

Toma’muse concept rolled out with great success!

This year, at Fruit Logistica, the Belgian company, Stoffels Tomatoes, highlighted the three product groups their business revolves around. The renewed Automato was at their stand. The story behind Toma’chef, of which there are numerous varieties, was also explained at the trade show. The Toma’ line, which was the best-selling retail package last year, showcased its complete rebranding.  [Read More at FreshPlaza…]

Ofer Ben Zvi, TomaTech:

“Innovation is not only genetics”

Until now this pioneering tomato seed company had been relatively unknown in the horticultural industry, but now, with the launch of their Toma’Muse concept, featuring a unique collaboration of four well-known produce companies worldwide, Israeli breeding company TomaTech is attracting worldwide attention. At Fruit Logistica, we found out more about TomaTech and their varieties. “No matter what color or size a tomato has, we want to deliver a different eating experience with our tomatoes  ” V.P Marketing & business development director Ofer Ben Zvi says. [Read More…]

Harmony story with 4 logosOur premium collection of 4 exceptional, branded tomatoes each offering a unique gourmet eating experience. Each one is a distinct and perfect composition of flavor, color, texture, size & shape.

TinyToms – Once you Pop, you can’t Stop!

Royal Banquet – A Feast for all the Senses!

Sweet Rainbow – A Rainbow of Sweet & Delectable cherries on the vine

Sangrita – Refreshingly flavorful cocktails on the vine that will make your salad shine!

Divine – Simply Divine. The smallest are always the sweetest!

Perfection – The Perfect Grape Tomato

Tom Craze – A Star Performer!

Bonne Bouche – A Melt in the Mouth Symphony of Flavor.

The Musketeers – One for All and All for One! Choose Yours!

Korino – Any time, any place, anywhere, this cherry is all about flavor and yield.

2018 New Collection – Innovative & unique, each in its own way, solid supply chain benefits technical advantages.

The Harmony Collection: A Composition of Flavors & Colors

TomaTech’s finest collection of four outstanding branded tomatoes each offering a unique gourmet eating experience.  Each Harmony brand is a distinctive and appealing composition of flavor, color, texture, size & shape.  [read more…]


TOMA’MUSE : Sophisticated and special, TomaMuse will inspire you.

Introducing TOMA’MUSE, an innovative tomato brought to you by the premium breeding company, TomaTech, in collaboration with 4 world leading produce companies: Mastronardi Produce (Canada), Stoffels (Belgium) La-Palma (Spain) and Perfection Fresh (Australia). This unique “breeder – fresh producer” collaboration is one of the first of its kind where the breeder owns the variety while producers own and market the Toma’Muse brand in their respective markets. This distinctive “go to market” strategy will allow the Toma’Muse brand to span over 3 continents (North America, Europe, and Australia) making it one of the only international brands of its kind. [read more about TOMA’MUSE…]

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