Fruit Logistica 2020

This year’s Fruit Logistica was affected by fears of the corona virus and some 130 stands from China – about 40% of the total number planned – were cancelled and left empty, the remainder being staffed by locally based employees. Other measures were taken too – hand sanitisers were distributed throughout the halls and more regular cleaning was arranged as the organisers attempted to ease concerns about possible contamination.

However, despite these fears, the exhibition was still very well attended. An estimated 70,000 people from 125 countries worldwide attended the leading, global, fresh produce show and TomaTech was one of 3,000 companies to exhibit.

We attended for our 3rd consecutive year, increasing the size of our stand and trying out a new location in large new hall on the ground floor. Our stand welcomed many visitors, both planned and spontaneous, giving our global team the opportunity to come together and meet many of our international customers.  Our stand showcased some of our best new tomato varieties and whole new collections such as Flavor Mates, our new high flavor, high color, high aroma & high brix medium cocktail collection which can be seen by following these links:  https://www.virtualmarket.fruitlogistica.de/en/The-New-Collection,p1604247 & https://www.virtualmarket.fruitlogistica.de/en/The-Flavor-Mates-Collection,p1604253  .

If you would like further information please contact us or keep updated by joining our mailing list.

We are hiring !!

Come and join our growing team.

We are looking for a  VP Marketing & Sales

Scope :

  • Global Marketing & Sales
  • Strategic Planning

Purpose:

  • Lead the TomaTech business across global markets to achieve profitable growth and to reach leadership position in key markets & segments.
  • Set ambitious and realistic business objectives, develop a sound marketing strategy and drive its implementation to reach short, mid and long-term targets.
  • Foster innovation and entrepreneurial behavior, build Marketing and Sales capabilities across the company markets.
  • Develop and monitor the execution of company M&S strategy, policies & procedures
  • Coach and develop the regional Marketing team
  • Responsible for Planning, Marketing Services & Forecasting.
  • Actively lead demand creation along the value chain through downstream marketing.

 knowledge and Experience Requirements:

 Critical Knowledge:

  • Familiar with the Seeds & fresh product industry
  • Marketing (concepts, marketing mix principles, Branding,Segmentation etc)
  • Market strategy development
  • Financial analysis
  • Broad product knowledge in the fruit and vegetable business
  • Knowledge of influencers and channel management

 Critical Skills:

  • Senior roles in sales management in the seeds business)
  • People and business management
  • Project management
  • Evolving fresh products downstream activities
  • Organizational change management
  • Marketing plan development
  • Competition analysis
  • Product positioning
  • Product launch strategy development and implementation
  • Application of Value Pricing & Selling techniques
  • Application of segmentation to drive business value creation
  • Team development & building

Critical Experience, Qualifications and Requirements:

  • Demonstrated commercial track record in horticulture > 8 years in business.
  • Hands on horticultural production experience
  • Graduate qualification in agriculture and business administration( MBA) – preferred  or a related discipline.
  • Ability to undertake regular and frequent travel
  • Valid driver’s licence.

If you are looking for a new challenge and meet the criteria above, please contact us at:

adi@tomatech.com

TomaTech, Appoints New CEO

We are very pleased to share with you the exciting news of the appointment of Ofer Ben Zvi as our new Chief Executive Officer (CEO) and the appointment of Favi Vidavski, PhD, as our president and head of R&D.
Mr Ben Zvi and Dr. Vidavski’s new roles will enable us at TomaTech to unlock the substantial potential of our tomatoes and other crops, to fast-track sales growth of our commercial seeds such as SugarDrop® and TomaMuse®, penetrate new markets and strengthen our share in existing markets.

Future Seminar- The Future of the Tomato market- The Netherlands 2019

Innovative  breeding-  In September we held our first ‘Future Seminar’ in which we thoroughly examined the whole chain from Growers to Consumers to identify trends, needs and desires for the next 5 to 10 years. We involved our team of breeders ,customers, partners, specialists and research to stimulate ourselves to originate new areas for research and development. It was highly successful event and some very exciting new concepts came out of it. We will now allocate time, resources and money developing them into solid products in the next 5 years….Watch this space!

 

 “Breeding for new challenge”

Our team of Breeders present at the XVI SOLANACEAE CONFERENCE Yield & Nutrition

September 15-19, 2019, Jerusalem, Israel

Over 3,000 exhibiting companies and 75,000 trade professionals from 130 countries attended Fruit Logistica 2019, the leading, global, fresh produce show.

We attended for the second consecutive year. This time in a bigger and better stand showcasing which show cased some of our top tomato collections and gave the opportunity for our global team to come together and meet many of their international customers.

It was busy, fun and most importantly very successful.

In the News:

January 14th, 2019

We are delighted to announce the appointment of David Revington as Regional Manager for North America.

David’s focus will be to develop and deepen business relationships by providing TomaTech’s innovative, superior quality, hybrid tomato seeds to the growing market for specialty tomatoes through unparalleled tailoring of products and solutions to its customers in this region.

David, who is based in Ontario, Canada, has held positions in sales, marketing and business development areas in the greenhouse industry for over 25 years in such distinguished companies as Great Lakes Greenhouses, Huron Produce-Suntastic and Ciruli Brothers produce.

“I am thrilled to be joining such a professional and innovative team. The technology, breeding techniques and varietal options place TomaTech at the forefront of the international tomato seed industry”  affirms David.

David will join the globally expanding marketing & sales team of TomaTech and provide additional, local presence for customers and contribute from his extensive experience to TomaTech’s growth.

We wish David every success in his new role.

 

Collaboration between Canadian, European and Australian growers

Toma’muse concept rolled out with great success!

This year, at Fruit Logistica, the Belgian company, Stoffels Tomatoes, highlighted the three product groups their business revolves around. The renewed Automato was at their stand. The story behind Toma’chef, of which there are numerous varieties, was also explained at the trade show. The Toma’ line, which was the best-selling retail package last year, showcased its complete rebranding.  [Read More at FreshPlaza…]

Ofer Ben Zvi, TomaTech:

“Innovation is not only genetics”

Until now this pioneering tomato seed company had been relatively unknown in the horticultural industry, but now, with the launch of their Toma’Muse concept, featuring a unique collaboration of four well-known produce companies worldwide, Israeli breeding company TomaTech is attracting worldwide attention. At Fruit Logistica, we found out more about TomaTech and their varieties. “No matter what color or size a tomato has, we want to deliver a different eating experience with our tomatoes  ” V.P Marketing & business development director Ofer Ben Zvi says. [Read More…]

Harmony story with 4 logosOur premium collection of 4 exceptional, branded tomatoes each offering a unique gourmet eating experience. Each one is a distinct and perfect composition of flavor, color, texture, size & shape.

TinyToms – Once you Pop, you can’t Stop!

Royal Banquet – A Feast for all the Senses!

Sweet Rainbow – A Rainbow of Sweet & Delectable cherries on the vine

Sangrita – Refreshingly flavorful cocktails on the vine that will make your salad shine!

Divine – Simply Divine. The smallest are always the sweetest!

Perfection – The Perfect Grape Tomato

Tom Craze – A Star Performer!

Bonne Bouche – A Melt in the Mouth Symphony of Flavor.

The Musketeers – One for All and All for One! Choose Yours!

Korino – Any time, any place, anywhere, this cherry is all about flavor and yield.

2018 New Collection – Innovative & unique, each in its own way, solid supply chain benefits technical advantages.

The Harmony Collection: A Composition of Flavors & Colors

TomaTech’s finest collection of four outstanding branded tomatoes each offering a unique gourmet eating experience.  Each Harmony brand is a distinctive and appealing composition of flavor, color, texture, size & shape.  [read more…]

 

TOMA’MUSE : Sophisticated and special, TomaMuse will inspire you.

Introducing TOMA’MUSE, an innovative tomato brought to you by the premium breeding company, TomaTech, in collaboration with 4 world leading produce companies: Mastronardi Produce (Canada), Stoffels (Belgium) La-Palma (Spain) and Perfection Fresh (Australia). This unique “breeder – fresh producer” collaboration is one of the first of its kind where the breeder owns the variety while producers own and market the Toma’Muse brand in their respective markets. This distinctive “go to market” strategy will allow the Toma’Muse brand to span over 3 continents (North America, Europe, and Australia) making it one of the only international brands of its kind. [read more about TOMA’MUSE…]

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