TomaTech files patents for ToBRFV-resistant DNA markers for tomato varieties
Rehovot, Israel – TomaTech, Ltd., announces a major advancement in the fight against the Tomato Brown Rugose Fruit Virus (ToBRFV), which has caused significant economic damage estimated as much as billions of USD in the last few years globally. Lead by Assaf Eybishitz PhD, the company furthered the fight against this pandemic of the tomato world by filing for a provisional patent for identifying the DNA markers correlated to its resistant traits which will accelerate the breeding and commercialization of high resistance non-GMO tomato varieties.
“If you sell tomatoes with high flavor and good color, the consumer will reward you for it”.
Dr Favi Vidavski, president of TomaTech, in an interview with Juan Arias of F&H magazine summarizes his view of the tomato market and shares why he insists that flavor is a top priority in his breeding programme. “Taste is very important. If someone forgets to put flavor in their products, not only will their share of market decline but the whole market is effected .
We can see in countries where the system was directed only towards production how, little by little, tomato consumption has been declining. Of course, when we talk about tomatoes, there are different types: the ones you use to cook, to take as a sandwich, as a snack or to garnish and this has an impact on the consumers priorities when choosing, but if we are looking at salad and snacking tomatoes especially, flavor trumps all other attributes.”
TomaTech, Appoints Regional Manager
We would like to thank David Revington for his contributions to TomaTech during an unprecedentedly difficult period in history. He hands over his tenure to our new Regional Manager, Remco Kostwinder, so he can pursue new opportunities.
Remco’s focus will be to deepen TomaTech’s business relationships with our existing customers and develop new customer relationships with those entrepreneurial growers who are actively listening to their customer needs and consumer demands.
Remco, who is based in Ontario, Canada, has held positions in sales, marketing and business development areas in the greenhouse and seed industry for over two decades in such distinguished companies as Green Search inc. “TomaTech’s innovative, superior quality, hybrid tomato seeds and its commitment to unparalleled standards of customer service through the tailoring of products and solutions to each of its customers is second to none and I look forward to leading growth in my region.” Remco joins the globally expanding marketing & sales team of TomaTech to provide local presence for customers and contribute from his extensive experience to TomaTech’s growth.
We wish Remco every success in his new role.
(Images: Left: D. Revington, Right R. Kostwinder)
“TomaTech announces breakthrough in battle against ToBRFV; a range of commercial varieties available for this planting season.”
TomaTech is stunning the tomato growing world with the announcement of the launch of its range of commercial Tomato brown rugose fruit virus (ToBRFV) resistant varieties, available immediately for this coming season.
NEW! Our Big & Beefy Hamburger Hero ‘Firmato’
Wilfred Scheffers, Plantfactory’s Account Manager introduces our Large Red Beef tomato ‘Firmato’ from the Olympus Collection with its old semi Marmande style appearance .
The perfect slice for your hamburger!
Watch our video: https://youtu.be/83rZvIBALus
Meet Our Dazzling Tomatoes!
Our dazzling tomatoes are not only beautiful tasty and nutritious but also produce excellent yield and have exceptional agronomic attributes. As tomato specialists, we would like to welcome you to our trial greenhouse.
In our meeting room we will show you the latest varieties in the high-tech tomato production trial of TomaTech Ltd. In the trial greenhouse we cultivate 190 different tomato varieties across all segments with exceptional characteristics. We combine advanced technological research with classic breeding techniques. Come & see for yourself!
If you are unable to attend, we can send you fruit samples. See our contact us page for how to make an appointment.
Watch our video: https://youtu.be/yOee3CfBlVI
NEW! Red Cherry Truss TT-746
Watch as Wilfred Scheffers, Account Manager from Plantfactory, explains all you need to know about our new Red Cherry Truss ‘TT-746’ from our ‘Simply Divine’ Collection.
Watch our video: https://youtu.be/nqb7zWA4fmw
“In order to be commercially interesting, varieties need to suit growers’ wishes as well”
TomaTech’s specialties are already popular among trade and retail companies, for example, their Sugar Drop tomato has been on British supermarket shelves for over a decade. When expanding their portfolio – in 2020 there are more than 190 varieties grown in the TomaTech trial greenhouse – the breeding company listened to the wishes of growers, retailers and consumers in their breeding program…
“Tomato Geneticists’ House Expands Catalog in Spain”
TomaTech burst into force a couple of campaigns ago in Spain with its cherry Korino, which has served as an advance guard for the materials it now presents.
Read more at (click the UK flag) https://joseantonioarcos.es/2020/07/04/tomatech-korino-cosmostar-dorma-dulcimor-orange-candy/
“TomaTech Italian Growing partner Gandini talks COVID19”
TomaTech variety grower, Gandini, talking about the COVID19 effect in Italy in Freshplaza magazine!
“TomaTech from Almería for all of Spain”
TomaTech new varieties are staring in the Spanish portagrano magazine!
2020 New Collection
Introducing our new collection of new varieties in different sizes, aroma, flavor, and colors.
Each one is innovative & unique in its own way with solid supply chain benefits & technical
link to new collection page: https://www.tomatech.com/2018-new-collection/
Harmony- TomaTech reserve collection
Introducing ‘Harmony’ the TomaTech Reserve collection:
A composition of flavors & colors.
Harmony is TomaTech’s finest collection of six outstanding branded tomatoes each offering a unique gourmet eating experience. Each harmony brand is a distinctive and appealing composition of flavor, color, texture, size & shape.
All varieties that fit under the Harmony umbrella are of exceptional quality.
Toma’Muse Delicious recipe- Avocado & Lentil
These days it is always a great idea to cook delicious and nutritious food with our Toma’Muse tomatoes, which are high in vitamin C and especially high in lycopene, both of which strengthen the immune system.
Unica group demo room visit -Tomatech Spain
Our Javier Oliver Fernandez on a field visit with our friends from the Unica group .
Thanks to the president Jose Martínez Portero (Casur) and the technical department Isidoro (Casur) and Jesús (Ferva) for your assistance and interest.
We will continue collaborating together in the line of flavor and quality!!
New tomato varieties launched at Fruit Logistica
Our new tomatoes starring in the following article https://www.hortidaily.com/…/new-tomato-varieties-launched…/
Fruit Logistica 2020
This year’s Fruit Logistica hosted an estimated 70,000 people from 125 countries worldwide. TomaTech was one of 3,000 companies to exhibit.
We attended for our 3rd consecutive year, increasing the size of our stand and trying out a new location in large new hall on the ground floor. Our stand welcomed many visitors, both planned and spontaneous, giving our global team the opportunity to come together and meet many of our international customers. Our stand showcased some of our best new tomato varieties and whole new collections such as Flavor Mates, our new high flavor, high color, high aroma & high brix medium cocktail collection which can be seen by following these links: https://www.virtualmarket.fruitlogistica.de/en/The-New-Collection,p1604247 & https://www.virtualmarket.fruitlogistica.de/en/The-Flavor-Mates-Collection,p1604253 .
TomaTech, Appoints New CEO
We are very pleased to share with you the exciting news of the appointment of Ofer Ben Zvi as our new Chief Executive Officer (CEO) and the appointment of Favi Vidavski, PhD, as our president and head of R&D.
Mr Ben Zvi and Dr. Vidavski’s new roles will enable us at TomaTech to unlock the substantial potential of our tomatoes and other crops, to fast-track sales growth of our commercial seeds such as SugarDrop® and TomaMuse®, penetrate new markets and strengthen our share in existing markets.
Future Seminar- The Future of the Tomato market- The Netherlands 2019
Innovative breeding- In September we held our first ‘Future Seminar’ in which we thoroughly examined the whole chain from Growers to Consumers to identify trends, needs and desires for the next 5 to 10 years. We involved our team of breeders ,customers, partners, specialists and research to stimulate ourselves to originate new areas for research and development. It was highly successful event and some very exciting new concepts came out of it. We will now allocate time, resources and money developing them into solid products in the next 5 years….Watch this space!